Customized service showmanship became new foreign trade highlights
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With the cost advantages gradually weakening, "made in China" are trying to "sell" to "sales value" role reversal. Yesterday, Marketplace of trade leads the yangcheng evening news reporter learned from the fair site, better performance, a variety of designs, customized services are becoming the Canton fair showmanship an important means of export enterprises, innovative design and high quality service has replaced the low prices, export enterprises new competitive advantages.
"We have participated in many fair, brought a number of new products every year, but this year we bring new technologies and new services. "Quanzhou laisien ceramic company staff told reporters that since last year, growing competition from the ceramic industry, order pressure has increased, in order to improve the competitiveness of their products, the enterprise from screen printing, roller printing to an inkjet printing upgrade production lines. "It's like porcelain from ' Copier ' became ' printers ', patterns not only more attractive, and we offer our customers customized services possible. After upgrading production lines, as long as the client requires that the pattern out, we will be able to print directly on building materials. "The staff believes that ceramics Enterprise price competition grow since only to narrow, but user-friendly design and services can best attract new customers," despite is off-season in building materials industry in the first half, but fair to come to consult foreign customers are also a lot of customized ceramic. ”
Also attract customers through customized products are a bastion of Foshan. "This year we are innovation in marketing and product strategy", the company said, enterprises face the big customers in Europe and America before, but this year the export pressure, medium and small customers and orders from South America, the Middle East became a focus of mining. "In order to broaden the market, we need to increase the product range, high schools low grades, all categories of products will have to be, so this year we especially developed for small and medium customers, cost-effective products. "In the face of demand for small and medium customers a diverse range of products, the company soon discovered that what they need most is the personalized and customized service. "Small and medium customers do not like large customers, independent design research and development capability is weak, so we will be providing design services, around they need to produce customized products. ”
However, invested a lot of effort and money to build a team of professional designers, Telephone wholesaler is a challenge for companies. "To let the company survive, upgrade products and services is necessary, maybe investment of 10 design fee, in Exchange for hundreds of Yuan in profits. "The official said, the price is not small and medium customers to consider the first criterion, if companies provide products to meet customer's individual requirements, increasing prices, designed to collect a service fee, most enterprises are willing to accept it.
