Multinational powerhouse with a low profile power "China-made"
From "made in China" to "China", means that China's domestic enterprises in terms of branding, technology, technology, patterns and other aspects need to be innovative, China Beach Chair Manufacturers to upgrade. In China, there is a group of multinationals, they do not directly to consumers, but behind the scenes for the transformation and upgrading of China's domestic enterprises "building blocks" for consumers to low prices and America's consumer experience at the same time, also help the "made in China" to "China-made" upgrade. Headquartered in Switzerland the world's largest fragrance company Givaudan flavors Corporation is such a "power user".
"On the big" big play "super cheap"
On March 16, 2016, the fast-fashion retail brand name product excellence, a "flower perfume Yang series" global synchronization publication, with 35ml sold only 39 of the low price market. However, the cheap perfume, with a price of eight hundred Yuan brand is the same, thousands of international perfume suppliers-Givaudan flavors Corporation.
Is known as the world's largest fragrance company, Givaudan flavors Corporation dating back more than 180 years of history, as world flavors, spices and flavor research, development, production and sale of raw materials, in the flavor and fragrance industry has been in a leading position in the world, and Dior, Chanel, Gucci, and other famous perfume brands a long-term supplier.
With the fast-fashion retail brand, is a high-end Kee Wah company of a new attempt.
"Excellence, hope to break spreads the link, directly access producers and consumers launched a perfume high cost performance products, then let the whole branding and improved store image, so just find us. "Givaudan daily flavor Spice (Shanghai) limited big China district sales director Tang Guangyu on Rams evening reporter said:" in perfume cooperation aspects, Givaudan yiqian main is and Europe big brand cooperation, but in China such a perfume consumption also not too mature of market, we pour not focused on consider price of problem, instead more hope can in China find some has potential of cooperation partners, launched price very high of products. ”
Behind China's transformation and upgrading of enterprises
Actually, spice flavor is with with modern development and appeared of set "high, and fine, and new" technology Yu a of product, varieties more, and dedicated sex and supporting sex strong, dosage less and role big, widely application Yu food, and pharmaceutical, and commodity, and feed, and textile, and leather, and ink, many industry field, for added incense products of quality reflected and value upgrade up with important of role.
As the world's largest flavor company Givaudan's product everywhere. Tang Guangyu said all toiletries you see in the supermarket, home, clothing, personal care items, almost all Givaudan flavors and products behind.
Tang Guangyu said that together with the client in the process of developing the product, or product type, Givaudan's role is more like a full service provider. "Just tell customers the flavor is good, we'll tell him what's on the international fashion trends, and what products are on the functional demands. "Tang Guangyu, Chinese consumers are increasingly value the value of the product, Evening Bags Suppliers as well as the improvement of their own quality of life, Givaudan hoped on the essence of design and development, can give customers, and ultimately meet product demands of businesses and consumers.
It is understood that Dayton over the past five years and next five years of major investments in the Asia, much of which in China last year, Givaudan invested a new factory in Nantong, and plans to continue investment in 2018 in Changzhou one. "Givaudan has always been behind the Giants to meet customer's product positioning and functional demands, provide a sweet solution, boosted Chinese companies ' China ' transformation and upgrading. "Tang Guangyu said.
