African markets Denver
Not to do business with Europe, the Middle East, many shoe will focus to the African market. Entry-exit inspection and Quarantine Bureau offices in wenling, Taizhou, according to the statistics, by the end of February 2015, wenling, exported to Africa (preshipment inspection agreement with China Africa) footwear products, 37, US $ 2.255 million, Wholesale marketplace over the same period last year, 428.6% and 446% respectively.
"Shoe in wenling City used to look at Southeast Asia, European Union, United States and other places, but in recent years the world economic collapse under the force of, many shoe companies are beginning to the emerging markets in Africa. "Entry-exit inspection and Quarantine Bureau of wenling Taizhou Office officials say, now, export wenling shoe in Africa has more than 20 companies.
It is reported that African customer requirements for products such as footwear update speed, coupled with more African countries, large demand for shoes. But based on the African market, set up in local marketing is essential. Which many shoe companies in opening up new markets overseas, and proven methods. These small and large overseas marketing in emerging markets rise, to a large extent, compensate for the reduced orders in traditional markets.
The "wenling many shoe companies directly marketing to set up in Africa, increasingly thin in profits today, avoiding intermediate links, it's also a way to maximize the benefits. "Taizhou Salon shoe company officials said that last year, Salon shoes to Africa's exports surpassed $ 1 million.
"Exporting Africa's shoes in wenling are affordable. Average price of not more than $ 3 a pair of shoes. "A wenling shoe boss told the financial newspaper.
It is worth mentioning that, African market momentum are fierce, but simmering. "Export shoes homogenization of competition is obvious in Africa, plus production costs soared in recent years, corporate profits increasingly thin, export price advantage gradually lost, and orders begin to flow to Viet Nam, Cambodia, Malaysia and other countries. "Entry-exit inspection and Quarantine Bureau of wenling Taizhou Office official said.
A well-known sports brand leader told the financial newspaper reporter, African national standards on imported Chinese shoes is less Europe, but with the cost of higher profits more and more thin, enterprises must pay attention to this issue, is not the Holy Grail, improved quality, increased prices are sustainable.
Related departments also warns that in non-transmission products increased significantly at the same time, enterprises must remain aware of, engaged in the production of lower-end products, access to short-term interests, ultimately is not conducive to the long-term development of the enterprise and industrial restructuring. From low level to high technology, high quality, high added-value a "sunrise industry" in transition, shoe enterprises, China is the next issue to consider.
That's indeed the case. Since last year, China's footwear exports growth, corporate orders rose sharply, Baby Shoes wholesaler but export price is not high, falling profit margins along with it.
In this regard, Nanan, Fujian shunchang footwear company limited Chairman Dai Jingshui regrets: "starting from 2013, export shoes products price way down, 2014 have dropped by at least 3%, and rising raw material and labor costs are in sync, profit fell 5%. In this case, 2014 sales up, profits are not balanced, even than in 2013. ”
