Home appliance manufacturing industry 4 for reference. 0 upgrade

At the international home appliance market, China is the common carrier. International competitiveness of Chinese household electrical appliance enterprises nature should not be underestimated. However, with the development of information technology, the China manufacturing 2025, intelligent manufacturing, Internet "+", and modes of production, organization, and business models are being reshaped, China Electric Cooker Manufacturers in recent years, the downward trend in sharp, less room for business transformation, the impact of electronic commerce and household electrical appliance enterprises have started reforms within the group.

In this context, how information technology changes in the birth of new industrial ecosystem development, issues of most concern.

A few days ago, at the State Council Development Research Center "Germany industry 4. 0 in the innovation and application of China "organized by the research group" industrial 4 for reference. 0 to promote transformation and upgrading of China's household appliance industry meeting ", home appliance industry leading enterprises, and experts and scholars on the relevant topic is discussed.

Sun Rui: industry 4. 0, hot topic requires thinking

China Federation of light industry Ministry of information statistics, Assistant to the Director of the China National light industry information center

Industry today 4. 0, and not just the technology, based on the current background analysis.

Several macroscopic background must consider: first, the economic downturn has formed an l-shaped; second, compared with 2008, transformation and upgrading of enterprises have less room for manoeuvre; the third is the rapid development of e-commerce and traditional pace of industrial development was not consistent.

We think the industry 4. 0 is absolutely not a technical problem, but the industry ecosystem, is like a highway for humans, enterprises must learn to way of life in this ecosystem. Of course, because of the different circumstances and stage of development, enterprise's way of life are not the same.

Hundred enterprises in the national light industry, household electrical appliance enterprises a total of 14, research and development investment of approximately 8.2 billion yuan, the total revenue of 1. About 8%. Ratio is not very high, but the sustainability of strong, current industry research and development in industry 4. 0, "+ Internet" area is more focused and intelligent home appliances, have gradually made some achievements, such as Haier, midea, gree has some typical applications.

But the industry 4. 0 this hot topic requires thinking, China's industrial system is 1. From 0 to 3. 0-State pattern, the industry 4. 0 as a ruler and a benchmark to drive, is the industry is not responsible for, we should pay attention to the following issues.

First of all, is the link of the supply chain system, such links need industrial Organizer, Zhang ruimin, Chairman of Haier. New industrial clusters, the emergence of new industrial parks, of course, also produced new forms of industrial Organizer. But overall, the leader is running, integration is not enough. After linking, integration is important, mixed heavily integrated supply chain of SMEs is very difficult and complicated project. Linking, integration of the final value. We now see are large data, but how to realize the value of that data, many companies are in the process of exploring, true value, are very rare.

So the industry 4. 0, learn more on their way of thinking, different household electrical appliance enterprises at the industry level, in conjunction with category features, planning their own road map. Low-end manufacturing can be implemented at different levels in industry 4. Introduction of 0, such as design and development of clouds, and so on. Ministry proposes increased variety, quality and brand. Increased variety is to add something new, quality is not only the quality of, and service industrial chain upgrading, and that brand is the supply side of structural reform, core, brand is the key to establishing a market and production.

Industrial 4. 0 in solving production problems at the same time, to address product and service issues. This involves the construction of system of intelligent household appliances, Haier launched APPU+, rongshida launched wisdom, but users do not all use the same enterprise product, it is impossible to equip mobile with numerous APP management system, family service entrance is very important, needs an open platform system, with the entrance of the TV box and routing address family problems, it is possible. At present, Huawei, ZTE, Haier has its own ideas, but who at the end of the platform is widely used, and should be left to market principles the fittest.

We think industry 4. 0 in the application of household appliance industry will probably go through several stages: first is the boutique manufacturing, product and service quality and brand value, solving viscous brand and consumer problems; the third is the intelligent electrical home appliances, appliances must be able to interact with people; finally, intelligent life, home appliances to work with communities, owners, property of multi-dimensional information space for exchanges and learning to learn. Now the vast majority of enterprises in the first two stages.

TCL, as one of the leading enterprises of electronic information industry, to provide consumers with products mainly color TV sets, mobile phones, home appliances, lies in the competitive sector, large in scale but with lower gross margin and net income. We have long known that, in order to improve profitability, there are two key factors.

The first problem is how to improve the market scale, operating efficiencies and reduce operating costs. While improving operational efficiency and focus on how to shorten manufacturing cycles, reduced work in process and shorten delivery cycles, improving yield and productivity per worker, and so on. For example depend on the demographic dividend of China's manufacturing industry releases and labour cost advantage for rapid development, but the traditional advantage for manufacturers to provide power is at an ebb, this calls for intelligent manufacturing and correct the situation.

The second issue is to improve customer satisfaction. Who are our customers – consumers, suppliers and tens of thousands, hundreds of thousands of dealers. Their needs appears to be different, but the content is the same: consumers seeking an enterprise can provide the ultimate experience of products and services, shown as intelligent, personalized, so easy to use. Suppliers and dealer pursuit of is in to TCL for industry leading of traction Xia, formed good of industry ecological circle competition advantage, performance for in new information network technology of height system integrated and integrated using, through integrated calculation, and communications and control Yu one, achieved large physical system and information interactive system of real-time perception and dynamic control, makes people, and machine, and real real fusion in with. White point, is within the product life cycle, how the entire value creation chain control and organization to a higher level. This means from creative, orders, to the development, production and end-customer delivery, and recycling, including close contact with the various service industries, at all stages can better meet the ever increasing demand for personalized customer. Information technology must be used to change the traditional manufacturing industry unable to achieve goals.

Two major problems, gives us new ideas, innovative business models, to create ecosystem?

From the perspective of business model, Li dongsheng, Chairman of environmental change and development according to Feed Processing Machinery Factories market situation, puts forward "smart + Internet" strategic transformation, establishing "products + services" business model, from production plants into service-oriented manufacturing enterprise. Make money from the hardware, net income is not high, but if you make money in services, it may be elevating the role of the entire value chain.

Based on the "dual +" strategy 2015, TCL and use the "5+5" industrial structure adjustment for the new "7+3+1" structure, namely product business areas, service areas, as well as venture capital and investment business three main business areas, total "7+3+1" 11 business segments.