2014 Q3 LinkedIn mobile marketing solutions revenue accounted for close to 20%

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LinkedIn's earnings in the third quarter last year increased by 45% in the same period reached us $ 568 million, which exceeded analyst expectations of $ 557 million.

Third-quarter advertising revenue of $ 109 million, compared with last year, Prime For Business an increase of 45%. LinkedIn said that advertising and marketing, LinkedIn called "marketing solution" 19% per cent of total profit.

Sponsored updates contributed to earnings growth, sponsored updates is LinkedIn a content marketing products introduced last year. It allows advertisers to not focus on their company's audience. LinkedIn CEO Jeff Weiner said in September of Ad Age, sponsored updates on behalf of the "LinkedIn' of history's fastest-growing business."

Weiner explanation of quarterly results, with investors on the phone said that Sponsored updates had a 31% in the third quarter, advertising revenue, in the second quarter, sponsored-update products 28% of total advertising revenue, and a year ago, this proportion is only 7%.

July LinkedIn Bizo contribution $ 175 million acquisition of the modest market gains. Bizo is a technology company, it lets marketers in a network of more than 3,000 professional website platform, based on the content of marketing information for professional audiences Pulping Machine.

Weiner referring to Bizo, said "the team is looking forward to rolling up their sleeves and make this integration should occur. ”

LinkedIn reported a net loss of $ 4.3 million in the quarter, increase of more than $ 3.4 million a year ago.

In the third quarter, Member of LinkedIn growth 28% to 332 million unique visitors 16% member growth, averaging 90 million.