Shoes enterprises actively applying for their own brands abroad
news
United States is the real manufacturing country, they took from product design, raw materials procurement to end sales of six links, can create 90% of the value of a product, while China is only responsible for the industrial chain of manufacturing, just 10% of value. This is the OEM model (Belts OEM) brings "on bridal robes for other girls" dilemma.
However, Xiaoshan helpless in many foreign trade enterprises have already realized that the OEM model, is actively applying for independent export brands, build up their own characteristics, formation of competitive differentiation. At present, I have been district, Zhejiang famous export brand, 26, Hangzhou export brand, 52, and for 2012 by Zhejiang famous export brand 2, Hangzhou export brand, 10.
"Brand" has emboldened, Zhejiang shandi IMP exporting crafts shoes specifically brought its own brand "shandi" product shows, many customers expressed purchase intent. In recent years, Shan company pays more attention to promoting its brands, 9 times in the last year on the international exhibition, they are bringing up their own brand products.
But merely label very low profits, and production products are affected by the controls, do not have their own voice, not conducive to the transformation and upgrading of the company. "The Enterprise Manager Liu Feng told reporters. Met such dilemma, Cedar company in 2010 was successfully registered "shandi" trademark, and registered trademark, opening up international markets. Today, "shandi" brand shoe technology has been sold to the United States, and Canada, and Australia and other countries, especially in emerging markets such as Africa and South America for "shandi" brand shoe technology is recognized. Now Cedar company set up a high-end fashion shoe sample room, specially developed value added boots. "Especially after the Hangzhou export brand, we introduced products with more clout. These boots will play more in the future on "shandi" brand. "Liu Feng said.
Turns out, advance gearbox's strategy is correct. Now in the industry, any enterprise in the world know that China has a "forward" brand gear box manufacturer, especially in ASEAN, South America, South Asia, "the way forward" brand gear box very high visibility. More international famous companies actively looking for advance gearbox group, hopes to do for their support.
"The brand is an important symbol of a product from another product, is the transformation and upgrade of important links. "Business laijianping, Director of Bureau of foreign trade, told reporters, while traditional OEM model, so that exporters have a lot of competitors, Fabric Belt who work well, and low price, you can get orders, but also tends to zero. And this is likely to lead to vicious competition, excess capacity, and even influenced the development of high quality. Export brands, you can solve this problem, it can promote the development of product differentiation to achieve healthy competition.
